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Gender representation in advertising

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  Back in the 1950 and 60's women were represented as weak and powerless because of there gender. In the post 2000's women are represented having more power  and having more strength in the adverts. I think  that representation of gender has change alot because of women being in adverts are shown having more strength and having more power in the modern days adverts.

Magazines Mini Assessment

 (1) Cover page (2) It use big bold colour and words in the front page of the magazine cover and it uses short and snappy sentences with  short paragraphs and it has one big but good image of a model  in the front cover of the magazine. (3) A positive thing about celebrities is that most celebrities give to charity's and care about other people lives and they treat  all religious ,race and skin coloured people equal and they will judge people what class they are and how much money and wealth they have. A negative thing about a dramatic female is that they fight over small things and they cry over small things as well and if you don't bring the things they want to have they will get really dramatic and emotional and start to cry and get angry. A positive thing of a female being a mother is that  the mother could cook and clean the house for you and do the laundry for you and at  the same time the mother could take the  kids to school and at the same time of the day the mother co

Industry And Audience Power Essay

  There is no doubt that the audience have more power over the media because they can write what ever they want on the internet and social media so they don't have to go up to the person to talk about the tweet that they wrote to the person that was recording the video.  The music industry changed massively because before back then when there was no internet you have to  buy or  rent music discs from the record shop that you went to than after you have to give it back in a certain amount of time if  you rented the music discs and that certain amount of time wasn't very long because other people  might had rented the same music discs at  that  day and that  time . The  problem was that they couldn't stream music on  YouTube or apple music didn't exist back then now a days you can stream on what ever app you want such as apple music and Spotify. The advantages for the audiences are that they can stream music and videos on any type of streaming platforms like  YouTube or T

Audience Effect Theory

 (1) This is the view that audiences passively take in  information from the media and that these messages have the same effect  on everyone. (2)  This  is more  modern and generally accepted view  that audiences  interact with and make conscious choices the media they consume. (3) This  is the suggestion that audiences are always passive and therefore take the intended message from the producer  as if it  injected into their minds. this  assumes no individual difference in audience members. (4)  learning  information  that you did  not already  know  or that is is useful living (e.g. documentaries ; weather or traffic ). Identity ; personally relating to something- seeing your lifestyle on screen . Diversion/Entertainment ; escapism  and being entertained away from your normal life. Relationships social interaction, caring  about  characters  or celebrities forming relationships,e.g watch a soap opera because you care about  what  happens  to long - standing characters. (5)

Reception Theory

 (1) The meaning the producers intend to communicate. This builds on the idea  producers can  position the audience in a certain way influence their reading  accept the intended message by using recognised codes and conventions (such as stereotypes). (2)
 (1) for question one I got it wrong because I didn't  know what one of the word meant and I got zero on that question.                                 (2) for question two I got one mark for that  because I knew what the words meant.                                                                                                                                                                                                                  (3) for question three  I got  zero marks  because I wrote  it correctly but I got the media  terminology for the end part of the question . (4) yes I did for question three (5)  It was question two because I knew what I was doing. (6) It was question one because I didn't  know what one of the word meant so I was struggling. (7) so the producer wants to make the consumer feel sad  so the consumer  can   donate  how much money they want to . Denotation  is  when what  the scene and words suggest connotation  it suggest 's how you feel towa

october assement

(1)     WWW-A good start to question 9 when you do engage with the water aid advert and give one detail they show these pictures because they want to make the  audience feel bad.EBI - you are not understanding what the question are asking you . read them  again and  break  them down  word so you don't answer the wrong thing revise GLOW  words  so you understand media  words and watch  your sentences make sense (written English) - LR blog