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Gender representation in advertising

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  Back in the 1950 and 60's women were represented as weak and powerless because of there gender. In the post 2000's women are represented having more power  and having more strength in the adverts. I think  that representation of gender has change alot because of women being in adverts are shown having more strength and having more power in the modern days adverts.
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  In the  advert  they show a young that is wearing blue shirt boy in front of a house  in africa that looks sad because he might have  not have any water or proper toilets  and in the advert it say dig toilets don't dig graves so it might mean  young kids are die everyday because of poor hygiene  and water  which mean that the lands might be dry and sandy.
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Audience Effect Theory

 (1) This is the view that audiences passively take in  information from the media and that these messages have the same effect  on everyone. (2)  This  is more  modern and generally accepted view  that audiences  interact with and make conscious choices the media they consume. (3) This  is the suggestion that audiences are always passive and therefore take the intended message from the producer  as if it  injected into their minds. this  assumes no individual difference in audience members. (4)  learning  information  that you did  not already  know  or that is is useful living (e.g. documentaries ; weather or traffic ). Identity ; personally relating to something- seeing your lifestyle on screen . Diversion/Entertainment ; escapism  and being entertained away from your normal life. Relationships social interaction, caring  about  characters  or celebrities forming relationship...
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